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Mascots for Brands & Communities

How to give a brand, Discord server, or channel a face: species-and-personality pairing, character design steps, and rolling a mascot out across every community touchpoint.

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Mascots for Brands & Communities What Is a Branding Style Guide for a Mascot or Avatar?
A definitive guide to building a branding style guide for an original character — the character sheet, palette, style rules, size and crop specs, usage rules, a...

What Is a Branding Style Guide for a Mascot or Avatar?

A definitive guide to building a branding style guide for an original character — the character sheet, palette...

Jul 20, 2026
Mascots for Brands & Communities How to Design a Mascot for Your Brand, Discord Server, or Channel
A step-by-step mascot design guide for creators and communities — personality-first design, species pairing, style and palette choices, and rolling one characte...

How to Design a Mascot for Your Brand, Discord Server, or Channel

A step-by-step mascot design guide for creators and communities — personality-first design, species pairing, s...

Jul 05, 2026